“If I were to provide one tip to people who are using social media, it would be this — don’t be afraid of paying for social media reach and clicks.” – Jamie Turner, 60secondmarketer.com
Experts like Jamie Turner couldn’t be more right to suggest that digital advertising is well worth the spend.
INCREASE AWARENESS = INCREASE IN MARKET REACH
INCREASE IN MARKET REACH = INCREASE IN REVENUE
To get to the bottom line, MARKET AWARENESS is key. And Digital Advertising has all the tools necessary to make this happen.
The best part of promoting your business online and using digital marketing is that results can be easily monitored and ROI can be easily tracked. You’ll want to spend money when you’re seeing great performance results, right? With traditional media platforms, there is no way to track the effectiveness of your advertising efforts in real-time. Digital advertising gives you a blow-by-blow account of your campaigns, letting you tweak them on the fly.
Companies like Google and Facebook now allow users to access advanced data analytics to measure the effectiveness of their marketing campaigns. Take a look at these Key Performance Indicators:
- Impressions: One impression for every view time when the ad is shown
- Clicks: One count for every direct click on the advertisement
- Engagements: One count for every visit to your Social or Landing Page
- Results: This refers to conversions and may come in the form of a phone call or a store visit or an actual sale
Where should you advertise?
Be visible to the right people online! Put your business in front of your most targeted niche, who would likely convert into a sale.
Did you know that Facebook and Google allow for advanced targeting? This accounted for roughly 60 percent of ad spend in 2017.
No one can beat Google as the largest search engine in the entire world!
Consumers use Google every day for all kinds of information. Businesses must realize by now that customers, when looking for a local business, use Google. If you are a business, you want to rank first in their search on Google.
Gone are the days when we look at Newspapers Ads, TV commercials, or even listen to Radio Ads to find a local business.
Google offers flexibility to local advertisers on how they want to spend on their advertisements. Plus, they get to test what works and what doesn’t work for their business.
Reach: Average of 1.32 billion (DAUs) daily active users with an increase of 17% year-over-year.
The audience is massive! The average person spends nearly 35 minutes every day JUST on Facebook, That daily average user stat should have you convinced.
Facebook targets users by their interests, behaviors, age, gender, location, and really anything that their Facebook profile may reveal about them.
Although Facebook’s algorithm keeps changing, it remains one of the best channels for local businesses to get the word out extensively with major reach.
Growing your business through Digital Marketing and leveraging on these two platforms can take you to a higher level… With data analytics to back up your marketing/ advertising decisions, you will gain better market reach and awareness. So, be ready to rake in that revenue!