What you need to know about Listings

What you need to know about Listings

 

Listings contain all the information a potential customer or client might need to locate your business. There are 4 key pieces of information that every business should put in their listing. This is a catchy one, so it shouldn’t be hard to remember:

 

P.A.W.N.

 

Why PAWN? It could have been any other acronym. The reason behind it is that businesses usually PAWN ideas for a future return of investment. Interesting, right? Here are the crucial pieces of information that make up this catchy acronym.

 

P – Phone number

A – Address

W – Website

N – Name

 

These 4 pieces of information will let your audience know what your business is about and how they can reach you.

 

BONUS TIP: It can also be useful for the audience to see the Operational Hours of your Business.

 

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Do you trust your listings to work?

Listings are available through a variety of sources, including search engines, online directories, and social sites. But how would you know that it’s working? 

The key to making the most out of your listings is by diversifying. The more directories your business is listed in, the better the chances of it being discovered. Also, make sure your listings contain the CORRECT INFORMATION to avoid misleading prospects.

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Important tips for your Listing

Listings can make a massive difference in your business, leading to higher conversion rates and increased profitability. Let me give you a few reasons why listings are so important:

 

Imagine your Customers are shipping boats containing loads of money and your Listing is the Lighthouse that guides them to your Business. If the ships get lost because of inaccurate information, it will lead to a loss of revenue for your business.

Word of mouth

Your listings also provide a platform for customers to review your business, and this is a crucial part of your listing. “Great reviews attract more customers, Not-so-great reviews equals fewer customers even NONE!” It’s that simple.

Invest in your listings

In a search engine, the number 1 search result is there for a reason. Chances are, the top search result is a business run by someone who decided to invest in effective listing methods. This resulted in creating more engagement with their audience. Invest in your listings and be seen FIRST! 

Are you ready?

Listings are ranked based on importance and those key factors are determined by: 

  • How many sites reference them
  • Site traffic
  • Target audience demographics

These three factors should give you a basic idea of how your business should rank in the listings. Are you ready for your business to be listed? Do it now and start reaping the rewards!

 

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