One of the most appealing facets of PPC lies in the fact that you only have to pay for this advertising when a person clicks on your ad. If no one clicks on it you don’t pay a dime – but you don’t get any new customers either. PPC typically costs from a few cents to several dollars per click/visitor, depending on the amount of competition for your desired keyword.
PPC Advertising Campaigns appear to be straightforward but can be very tricky. For example, once you set up your advertising account with the search engines, you must be prepared to find appropriate, affordable keywords to bid on. Then you have to write a compelling ad that makes potential customer click on it while being surrounded by competing ads – and all of this in only 2 to 3 very short lines of text.
And if you are fortunate enough to win that potential customer’s click, where are you going to send them – to your home page to a product page? And one more thing, you need to diligently track the results and cost-effectiveness of each ad campaign you place so as to make the necessary adjustments that will justify your return on this investment.
Although Google has the most popular PPC program these days – called Adwords – there are hundreds of different venues vying for your online advertising dollars. Some of these probably specializing in your particular industry or product line. We will research and recommend the right course of action for your online PPC campaign. Let us do the work for you. Hiring PPC consultants is extremely cost effective, not only in the time you will save but also in the increased sales you will realize when relying on our PPC expertise.
Maximize your PPC ROI by giving us a call today. There is no long-term contract to sign and unlike many companies, there is no monthly spending minimum so if you have an advertising budget of $500 or $5,000 month, it makes no difference to us.
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